July 15, 2026

Libano ranch – branding

by
The agency team is close-knit; they worked hand in hand with the staff at the farm and plant, and they earned their appreciation
Luiscar Marmol
Founder & CEO

From the farm
to the table

THE CLIENT

Líbano Ranch is a butchery and cattle farm raising Brangus cattle in the Andean Chocó. They develop sustainable ways to breed and raise top-quality Brangus, championing a farm-to-table philosophy across their meats and curated cuts.

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THE CHALLENGE

They have championed the farm-to-table concept for meats and curated cuts — and needed a brand identity that could carry that promise from the pasture to the plate: credible enough for serious buyers, warm enough for the grill, and flexible enough to stretch across a growing family of offerings.

BRAND DEVEPLOPMENT

WHAT WE DELIVERED

A full brand identity system built to flex. At its centre: a primary logo pairing an illustrated Brangus head with a custom wordmark. Around it, a family of lockups — a diamond mark and a pill mark for different applications — and a set of sub-brand lockups extending the identity into Grill, Delivery, and Burger.

OUR APPROACH

We started where the brand actually starts: at the farm. We visited Líbano Ranch and photographed the day-to-day — the labour of breeding and raising Brangus, the routines and the land behind the product. That first-hand material grounded the identity in something real, so the illustrated Brangus head and the system around it carry the weight of an actual working ranch, not a stock idea of one.

THE RESULT

The brand sits in a distinctive position — a small yet powerful presence in a new ecosystem of niche meat markets, both nationally and regionally. The consumer for Libano Ranch create stronger loyalty bonds overtime, because of their meat products are delivered to your door, plus the food truck experiences specifically tailored to event needs.